Elevating Online Presence for a Local Healthcare Provider: A Case Study

A healthcare provider sought our expertise to enhance their online visibility, attract patients, and establish themselves as an authority.

Through a strategic combination of SEO, content creation, and website rebuilding, we helped them achieve remarkable results.

Client Overview:

Our client is a local healthcare provider dedicated to offering high-quality medical services to the community. They approached us to improve their online visibility, enhance their website’s content, and implement effective SEO strategies to attract more patients and promote their services.


Outdated Website: They had been relying on a self-built website that lacked a modern design, user-friendly interface, and effective search engine optimisation (SEO) practices.

Limited Online Presence: The existing website failed to attract substantial organic traffic, resulting in missed opportunities to reach potential patients seeking healthcare services.

Inadequate Content: The website’s content lacked depth, clarity, and relevance, hindering its ability to engage and educate visitors effectively.

Low Domain and Website Authority: They faced challenges in establishing credibility and authority within the highly competitive healthcare industry.

Solution and Implementation:

Website Rebuild:

We completely rebuilt the website from the ground up, focusing on a contemporary design, intuitive navigation, and seamless user experience. The new website showcased their services, expertise, and patient-centric approach, ensuring a compelling online presence.

Comprehensive SEO Strategy:

We conducted in-depth keyword research, optimised existing content, and created new targeted pages to improve their search engine rankings. This included optimising meta tags, headers, and content structure to boost organic visibility and attract relevant traffic.

Content Creation and Strategy:

We developed a content strategy that encompassed regular news updates, informative blog posts, and engaging service and landing pages. By delivering valuable, patient-focused content, we aimed to establish the client as an industry thought leader and trusted healthcare resource.

Seasonal Focus Shifting:

To align with the changing needs and interests of patients, we implemented a seasonal focus shifting strategy. This involved tailoring the website’s content, promotions, and messaging to highlight specific healthcare services during different times of the year.

Backlink Creation:

We implemented a robust backlink creation strategy to improve their domain and website authority. This involved identifying relevant industry websites, collaborating with influencers, and fostering partnerships to earn high-quality backlinks.

Results and Achievements:

Enhanced Online Visibility:

The website rebuild and SEO efforts resulted in improved search engine rankings, leading to increased organic traffic and visibility for the client.

Engaging Content:

The implementation of a content strategy that included regular news updates, informative blog posts, and service-focused pages helped the client provide valuable information to patients and establish their authority in the healthcare industry.

Increased Patient Inquiries:

The combination of an intuitive website, optimised content, and targeted landing pages contributed to a notable increase in patient inquiries and conversions.

Strengthened Brand Authority:

The implementation of a comprehensive SEO and content strategy, along with backlink creation, helped the client establish credibility, trust, and authority within the healthcare industry.


By strategically addressing the challenges faced by the client through a website rebuild, comprehensive SEO strategies, content creation, and backlink creation, we successfully transformed their online presence. The enhanced visibility, engaging content, and increased patient inquiries showcased the effectiveness of our approach. The company now stands as a reputable healthcare provider, attracting more patients, and establishing their authority in the local healthcare landscape.

Through our collaboration, we helped them revamp their website, create engaging content, and boost their online presence, resulting in increased traffic and improved patient acquisition.

Ready to elevate your healthcare practice? Contact us today to unlock the full potential of your online presence, attract more patients, and establish your brand as a trusted healthcare provider in your community.

About the author

Black Box SEO Services, your trusted SEO partner with over 15 years of experience. Tailored SEO services for businesses in Reading, Berkshire.