Transforming Online Presence for an Industrial Chiller Company: A Case Study

Here we highlight the successful implementation of SEO, digital marketing, and website overhaul strategy for an industrial chiller company.

By completely revamping their online presence, improving user experience, and employing effective content creation and backlinking strategies, we helped the client increase visibility, drive more conversions, and establish themselves as industry leaders.

Client Overview:

Our client, a reputable nationwide industrial chiller company, approached us with the aim of enhancing their online visibility and generating more leads. They recognised the need to optimise their website, create compelling content, and develop a solid digital marketing strategy to effectively showcase their services and stand out in a competitive market.


Outdated Website: The client’s existing website did not effectively represent their services and lacked the necessary functionality to engage and convert visitors.

Limited Online Visibility: The client’s website struggled to rank prominently in search engine results, leading to a lack of organic traffic and missed opportunities.

Poor User Experience: The website’s navigation, design, and overall user experience required improvement to capture and retain visitor interest, ultimately increasing conversion rates.

Inadequate Content: The existing content did not align with the client’s goals, lacked depth, and failed to effectively communicate their value proposition.

Insufficient Content Quantity: The client needed an increased volume of high-quality content to engage users, demonstrate expertise, and improve search engine rankings.

Competitor Dominance: Strong competitors with well-established online presence and higher domain authority were outperforming the client in search engine rankings.

Solution and Implementation:

Website Overhaul and Rebuild:

We completely transformed the client’s website, utilising the power of WordPress to create a visually appealing, user-friendly, and mobile-responsive platform. The new design showcased their services prominently, optimised page loading speeds, and incorporated intuitive navigation to enhance user experience.

SEO and Keyword Strategy:

Thorough keyword research was conducted to identify industry-specific terms and phrases with high search volume and relevancy. We optimised the website’s structure, metadata, and content to improve organic visibility and attract targeted traffic.

Content Creation and Optimisation:

We rewrote all existing content to align it with the client’s goals, ensuring it accurately conveyed their expertise, unique selling points, and value proposition. Additionally, we developed a comprehensive content strategy to create informative blog posts, case studies, and industry guides, increasing the website’s content quantity and engagement potential.

Digital Marketing Strategy:

A tailored digital marketing strategy was devised, including targeted advertising campaigns, email marketing initiatives, and social media engagement, to expand the client’s reach and generate qualified leads.

User Experience Enhancement:

We focused on improving user experience by implementing clear call-to-actions, intuitive forms, and streamlined navigation throughout the website. This encouraged visitors to engage with the content and increased the likelihood of conversions.

Competitor Research and Keyword Expansion:

Regular competitor research allowed us to identify new keywords, search terms, and opportunities. We continually adjusted the client’s strategy to capitalise on emerging trends and stay ahead of the competition.

Backlink Creation:

We employed a backlinking strategy to increase the client’s domain and website authority. By acquiring high-quality backlinks from reputable industry websites and directories, we improved search engine rankings and organic visibility.

Results and Achievements:

Improved Organic Visibility:

Through the implementation of SEO strategies, the client’s website experienced significant improvements in search engine rankings, resulting in increased organic visibility and targeted traffic.

Enhanced User Experience:

The website’s improved design, intuitive navigation, and streamlined user journey contributed to increased user engagement and longer average session durations.

Increased Conversion Rates:

The combination of improved user experience, persuasive content, and clear call-to-actions led to higher conversion rates and a boost in lead generation.

Expanded Content Library:

The creation of valuable and informative content assets not only improved the website’s SEO performance but also positioned the client as a trusted authority within the industrial chiller industry.

Strengthened Market Position:

By outperforming competitors in search engine rankings, securing backlinks from reputable sources, and consistently refining the digital marketing strategy, the client achieved a stronger market position and gained a competitive edge.


Through a comprehensive approach encompassing SEO, digital marketing, website overhaul, content creation, and backlinking, we successfully transformed the online presence of the industrial chiller company. By strategically aligning their website with their goals, enhancing user experience, expanding content quantity, and implementing effective marketing strategies, the client experienced increased visibility, improved conversion rates, and established themselves as industry leaders in their target market.

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About the author

Black Box SEO Services, your trusted SEO partner with over 15 years of experience. Tailored SEO services for businesses in Reading, Berkshire.